Senior Product Marketing Manager
Xiaomi · Munich, Bavaria, DE
Senior Product Marketing Manager 慕尼黑 社招 全职 职位 ID：A167689 职位描述1. Lead product marketing for EV and NEV models in the German market. 2.
Job description
- Senior Product Marketing Manager 慕尼黑 社招 全职 职位 ID：A167689 职位描述1. Lead product marketing for EV and NEV models in the German market. - 2. Define product positioning, value propositions, and messaging with a strong focus on EV technology, software, and user experience. - 3. Localize global product and technology strategies from Chinese HQ for European / German market needs. - 4. Drive EV product launches, including go-to-market planning and cross-functional coordination. - 5. Develop clear product storytelling around battery technology, charging, connectivity, ADAS, and sustainability. - 6. Create and maintain product marketing assets, sales tools, and training materials for XIAOMI sales staff. - 7. Conduct competitive EV benchmarking and continuously optimize differentiation. - 8. Collaborate with Product, R&D, and Software teams to feed market insights into future development. - 9. Ensure compliance with European and German regulatory requirements for EV communication.职位要求1. Bachelor’s or Master’s degree in Marketing, Business Administration, Automotive Management, Engineering, or a related field. - 2. 5+ years of experience in product marketing, product management, or marketing s...