Consumer Programs Marketing Coordinator
American Electric Power · US
Job Posting End Date 04-24-2026 Please note the job posting will close on the day before the posting end date.
Job description
Job Posting End Date 04-24-2026 Please note the job posting will close on the day before the posting end date. Job Summary: This position is responsible for working collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent company brand standards, and is completed on schedule and within the allocated budget. This position will also be responsible for performing market segmentation analysis, product analysis, and establishing key performance indicators to track to the success of each marketing campaign. Job Description: Consumer Programs Marketing Coordinator What You’ll Do: Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule. Participate on cross-functional teams to create and deliver marketing content in alignment with...