Senior Manager, Content & Campaigns

Job description

Description Position Overview: The Senior Manager, Content & Campaigns is responsible for architecting Blue Trust’s integrated campaign strategy and overseeing the firm’s full content ecosystem across internal and external channels. This role leads campaign sequencing, content planning, and production oversight to ensure messaging, assets, and channels align with firm strategy and measurable business impact. The Senior Manager defines and governs Blue Trust’s enterprise content standards, campaign planning framework, and messaging architecture, establishing consistency across divisions, channels, and executive communications. Serving as the narrative and campaign authority within the Marketing team, this role ensures that editorial, social, digital, and experiential efforts operate within a cohesive narrative structure. The Senior Manager partners with internal stakeholders, external agencies, and freelance partners to translate strategy into coordinated execution across email, web, social, events, and executive communications. Principal Accountabilities: Campaign Strategy & Architecture - Develop and maintain the annual and quarterly campaign roadmap aligned to firm strategic prio...