Marketing Research & Analytics Manager

Job description

The Marketing Research & Analytics Manager sits within the Marketing, Communications & Events team and serves as the central source of truth for marketing performance, audience insights, and campaign effectiveness. This role is responsible for transforming data into actionable insights that inform and optimize integrated marketing efforts across branding, creative, content, events, PR, paid media, social media, partnerships, and owned platforms such as webinars, books and podcasts. The analyst will develop and manage dashboards, report on KPI metrics, and ensure consistent measurement across all marketing initiatives. Leveraging tools including HubSpot, GA4, and Looker Studio (Data Studio), this individual will connect performance data across channels to provide a holistic view of marketing impact. The role requires a foundation in marketing and media analytics, with the ability to evaluate both digital performance (website, SEO, SEM, email marketing, paid social, and digital media) and less directly attributable efforts such as events, partnerships, and brand-building initiatives. What you have already achieved: (Requirements) What you are great at: (Responsibilities) - 4–7+ years...