Manager Brand Communications - Outdoor

Job description

Purpose: To develop and manage the Outdoor brand marketing plans and strategy in the North American Market (US & CA) based on the Global and US brand direction set by Sr. Communications Manager. This role is responsible for owning and executing on the Outdoor Brand Marketing Plans across the DTC, Digital, and Consumer Activation spaces. Key Responsibilities (Functional): - Support in strategic communications planning phase for the Outdoor category in close collaboration with the Sr. Manager Brand Communications and the BU Merchandising lead(s). - Point person for the Outdoor category, maintaining an in-depth knowledge of and contributing to horizontal business goals and positioning strategy - Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market - Maintain a deep operational relationship with Merchandising leads/teams to ensure full coordination of brand activities and compliance with brand activation calendar - Responsible to brief/drive coordination with key commercial stakeholders in DTC and eCom - Responsible to brief me...