Commercial Growth Marketing Manager

Job description

Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirt and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations. Duties and Responsibilities: - Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue - Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers - Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals - Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation - Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales - Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity - Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity - Improve lead managem...