Marketing Communications Consultant

Job description

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar’s Building Construction Product (BCP) division is hiring a Marketing Communications Consultant. Role Summary: The BCP division's Marketing Communications Consultant is an expert in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations. What You’ll Do (Job Duties ) Analyze business objectives and opportunities to develop and align marketing strategies. Conduct market and competitive research to identify new opportunities and industry trends. Establish metrics to monitor and evaluate the effectiveness of marketing strategies and recommend improveme...