Director of X-Channel - Performance Marketing

Job description

The role We are seeking a Paid Marketing X-Channel Director to lead a global, cross-functional team that sits at the intersection of marketing, product, and technology. This is a hybrid role that blends product management, project management, and marketing expertise to drive the development of scalable solutions, innovative marketing technology, and data-driven acquisition strategies. You will oversee a team of specialists, including project managers, automation engineers, audience managers, and conversion rate optimization experts. You will partner with Product, Engineering, and Analytics to deliver the next generation of performance marketing capabilities. Reporting to the Senior Director, Performance Marketing International, you will help develop and execute strategic plans, driving innovative solutions that elevate performance marketing to the next level through advanced technology, scalable processes, and data-driven strategies. This role is ideal for someone with a strong background in product or solution-oriented roles, ideally with experience building or customizing platforms, bidding systems, or marketing tools, who also brings solid expertise in online and performance mar...