Director of Marketing Measurement Strategy & Implementation

Job description

Overview At Microsoft Advertising we create innovative technology for a conversational, personalized, and agentic era. Our commitment to more private and personalized advertising experiences means building globally scaled platforms that ensure performance, trust, and business growth. We do this by harnessing the full power of AI and our unique audience intelligence to make delivering personalized advertising for any outcome simple, including unparalleled access to Microsoft’s high intent, highly engaged audiences across Copilot, Bing, Xbox, Gaming, MSN, Outlook, Edge, LinkedIn, Windows, and high-quality supply from publishers. We are committed to helping businesses navigate the next era of advertising where generative AI is unlocking better outcomes between people, brands, publishers, and ad platforms. The Director of Marketing Measurement Strategy & Implementation is responsible for developing and operationalizing marketing measurement as a core strategic capability that drives marketing’s direction and investment decisions. This role sits within the Microsoft Advertising (MSA) Marketing Strategy, Growth & Operations team and defines how Marketing not only understands impact but a...