US Head of Retail Sales

Job description

The Challenge 🦅 We built the largest and most successful health and wellness brand in Mexico—scaling to $100M+ in a market ~11x smaller than the US. Now we are scaling the US from $10M to $300M+ in the next 5 years. Brick & Mortar will be a critical pillar of that growth. We are looking for a Head of B&M Sales for the USA to build this channel from the ground up —from first accounts to a $100M+ retail business. This is not a role to manage existing distribution. This is a role to create it, scale it, and make it work at shelf . You will own the retail channel end-to-end: strategy, sales, trade marketing, merchandising, operations, and full P&L—with accountability not only for distribution (sell-in), but more importantly for velocity and repeat purchase (sell-out) . Critically, this role requires a P&L mindset oriented toward customer acquisition and long-term value creation —deploying trade spend and retail investments not just to drive short-term volume, but to acquire customers efficiently and maximize repeat purchase and lifetime value over time. We are specifically looking for leaders who: 👉 The opportunity is to build and scale the retail engine of a proven $100M+ brand in the...