Sr. Associate, Planning

Job description

Overview As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner. Qualifications: - 1+ of experience with offline and digital media planning - A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital - Strong task management and interpersonal communication - Ability to collaborate and work as part of a team - Strong presentation skills - Strong organizational skills - Excellent skills in MS Office (Excel, Word, PowerPoint) - Basic knowledge of 3rd Party AdServing - Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools Responsibilities: - Participate in an audience-first strategic planning philosophy - Seek a consumer-centric view in all strategic thinking - Develop and maintain an intimate knowledge of...