Enrollment Marketing Specialist

Job description

Job DetailsJob Location: Palm Beach Atlantic University - West Palm Beach - West Palm Beach, FL 33401Position Type: Full TimeEducation Level: 4 Year DegreeSUMMARY In support of the university’s mission and objectives, the Enrollment Marketing Specialist assists the Director of Enrollment Marketing with writing, designing, curating, launching, and guiding communications for prospective and current students. Content Creation: Writes, designs, curates, and launches targeted digital communications, such as email and text messages to prospective students highlighting the features and benefits of a PBA education and promoting next steps. Writes, designs, curates, and launches targeted digital communications to current students for enrollment and retention purposes. Executes social media campaigns for the prospective student audience. Writes compelling invitations to visit campus, including designing custom headers and banners for digital communication as well as promotional items and displays. Drafts ads, brochures, and other needed designs. Internal and External Partnerships: Develops and maintains strong working relationships with external vendors and internal collaborators; works with...