Digital Media and Marketing Specialist

Job description

In order for your application to be considered, you must attach a cover letter and resume to your application. The USC Sol Price School of Public Policy has an immediate opening for a Digital Media and Marketing Specialist . The candidate will report to the Digital Media and Marketing Manager in the Price School’s Office of Marketing and Communication. The position assists with implementing organic and paid marketing strategies for USC Price degree programs by managing email drip campaigns, assisting with paid digital marketing efforts, and creating organic marketing content to drive enrollment. This position works closely with the Price School Office of Admissions to align marketing strategies with recruitment efforts to achieve enrollment objectives. This is a full-time position with a hybrid work arrangement. We're looking for applicants who are well versed in Salesforce Marketing Cloud (aka Pardot) email Engagement Studio Campaigns. The candidate will also help manage paid social media platforms like LinkedIn, Meta, and Reddit to generate leads and create SEO and AIO-drive blog articles. The ideal candidate must be collaborative and demonstrate the ability to work independently...