Content Marketing Specialist

Job description

Overview The Content Marketing Specialist is a pivotal role in keeping Alliance Laundry Systems as a brand leader through the creation of fresh, compelling content and marketing copy. The Content Marketing Specialist will be knowledgeable in all Alliance brands, channels, and products, as well as the various verticals our equipment serves. This role will ensure all content is on-brand, consistent in tone and style, and optimized for each channel. Responsibilities: - Assist in growing and developing content creation across blogs, case studies, email marketing copy, web content, brochures, and other marketing pieces - Brainstorm creative executions for marketing campaigns and promotions along with additional content pieces to support sales goals/initiatives - Become a go-to resource with strong product knowledge to identify and execute marketing content needs - Create calendars and content to support commercial brand blogs - Assist with proofing marketing materials both in-house and those created by agency partners, and international counterparts to ensure accuracy and continuity of brand voice/message - Owning creation and management of a video clip archive and drive creation of cli...