Sr. Manager of Social Media & Digital Content Strategy

Job description

Who We Are 2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals. Position Summary: The Sr. Manager of Social Media & Digital Content is responsible for defining and executing the operational strategy for NBA 2K’s social channels. This role translates high-level marketing objectives into actionable channel strategies, content plans, and measurable KPIs. Leading a team of managers and specialists, the Sr. Manager ensures all owned assets meet brand standards and best-known methods (BKMs) while providing deep audience insights to inform broader marketing and creative decisions. Primary Responsibilities: - Channel Strategy: Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision. - Performance Management: Set social-specific KPIs and develop monthly reports and post-mortems to track growth, engagement, and ROI. - Content Planning: Define content plans an...