Senior Manager, Upstream Marketing (Hybrid)

Job description

Work Flexibility: Hybrid As a Sr. Manager, Upstream Marketing you will be responsible for defining and leading the upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth. In this role, you will translate deep customer, clinical, and market insights into differentiated value propositions, portfolio strategy, and new product development direction through close partnership with R&D, Clinical, and cross functional stakeholders. The Sr. Manager, Marketing leads and develops a high-performing team, influences senior leadership decision-making, and ensures strategic alignment from early discovery through commercialization in a dynamic and competitive healthcare environment. This role requires onsite presence at least 4 days per week, at our Irvine, CA office, to support collaboration, team engagement, and business needs. What you will do: - Lead competitive and market intelligence efforts by advising on major competitors, anticipating future threats, and proactively adjusting strategy to improve market penetration and positioning. - Drive deep customer and market understanding through VOC, marke...