JobMesh

Sr. Manager, Social Media, Utility

KEEN Footwear · Portland, Oregon, US

Job Summary The Sr. Manager, Social Media for Utility (work & safety category) is responsible for designing and implementing content and social media strateg...

Job description

Job Summary The Sr. Manager, Social Media for Utility (work & safety category) is responsible for designing and implementing content and social media strategy for an assigned business category. This role plays a key part in sourcing, curating, and creating compelling content to drive audience engagement, increase traffic, and convert leads into loyal fans, content creators, and brand ambassadors. The Sr. Manager partners closely with Utility & Global marketing, eCommerce, Corporate Social Responsibility, and other cross-functional teams in a matrixed environment to ensure social media strategies align with brand guidelines, messaging objectives, and company values. In addition, this role leads a team of social media specialists, providing guidance and development to ensure the team stays ahead of platform capabilities, emerging trends, and cultural moments, driving a distinctive and impactful global brand presence. Essential Functions: Description: Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time...