Marketing Specialist

Job description

The Marketing Specialist serves as a key driver of marketing execution and growth strategy across the organization. This role partners closely with field teams and leadership to identify business needs, develop targeted marketing initiatives, and ensure consistent brand representation across all channels. This position operates in a fast-paced, highly dynamic environment where priorities can shift quickly. The ideal candidate is adaptable, decisive, and confident, capable of both taking direction and providing thoughtful feedback when needed. - Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals - Develop and execute integrated marketing campaigns across email, digital, direct mail, etc. - Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking - Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences - Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement - Plan, coordinate, and execute events, including trade shows, community events, and...