Digital Marketing Lead - PPC

Job description

Job Title: Digital Marketing Lead Location: Hybrid Farringdon Reports To: Digital Marketing Manager Role Overview: Digital Marketing Lead (Equivalent to Account Manager) Direct reports: 1 to be hired (Equivalent to Account Executive) This is a hands on, high ownership performance marketing role responsible for rebuilding, growing, and scaling paid search activity for Occasions by Sainsbury’s - a distinct and evolving proposition within the wider Sainsbury’s ecosystem. The role currently focuses on Paid Search and Shopping, with scope to expand into Affiliate and broader performance marketing channels as the proposition matures. You will own the end-to-end Google and Microsoft accounts - from strategy and forecasting to execution, optimisation, and stakeholder communication. This is a self-directed role suited to someone comfortable operating with autonomy, making decisions, and proactively shaping the roadmap in partnership with analytics, tech, and commercial teams. Key Responsibilities: Performance Marketing Ownership: - Own paid search and shopping activation across: - Google Ads - Microsoft Ads - SA360 - Rebuild and develop the Occasions by Sainsbury’s paid search account, sett...