Customer Engagement Strategist

Job description

At the heart of our Digital Engagement team is a simple belief: when people receive the right message at the right time, better health becomes possible. As a Customer Engagement Strategist , you will help shape experiences that guide customers to the care and programs they need—when they need them—improving health outcomes while lowering the total cost of care. You will join a passionate, cross‑functional team of ambitious and compassionate experts who combine data, behavioral science, and modern marketing practices to drive meaningful behavior change at scale. This is a role for a strategic thinker who loves to test, learn, and grow—and who thrives in a fast‑moving, Agile environment. Responsibilities: - Drive measurable behavior change by identifying, testing, and scaling high‑value customer engagement opportunities aligned to business, product, and digital priorities. - Define customer‑centric, data‑driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics. - Design and map end‑to‑end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints. - Lead A/B/n experimentation by owning hypothese...