Director, Demand Generation

Job description

Ibotta is looking for a Director of Demand Generation to own the revenue marketing strategy for the Ibotta Performance Network. This includes high-touch ABM for the enterprise, and an intelligent engine for mid-market and emerging CPG brands. You will sit on the B2B Marketing leadership team, work shoulder-to-shoulder with Sales, Revenue Operations, and Technology, and own your team's impact on pipeline growth. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. What You Will Be Doing: Architect and lead a seven-person team with a clear center of gravity: enterprise ABM for the top 100 CPGs is the primary motion. Building a growth engine for mid-market and emerging CPG brands is the second. You set the strategy, allocate budget, and know when to shift resources based on performance data. Build and evolve a target account program that penetrates complex buying committees at global CPG brands through orchestrated digital, events, and direct outreach. You are not running spray-and-pray campaigns. You are building account-specific demand programs that show up where tr...