Senior Marketing Operations Manager (Platform and Automation)

Job description

*This position is fully remote/home based. Applications will be accepted from candidates based in the UK and the following US states: FL, IL, MA, MD, NY, PA, TX, VA. Role Summary: The Senior Marketing Operations Manager – Platform & Automation is responsible for the optimization and day-to-day governance of our use of the HubSpot platform. This role ensures that our marketing campaigns are scalable, data is reliable, and automation drives efficiency and effectiveness across campaigns. Collaborating cross-functionally, this position is central in enabling high-performing marketing programs through robust infrastructure and data integrity. Supervisor Responsibilities: Line management of the Email Marketing Manager. Responsibilities: - Lead the architecture, implementation, and optimization of marketing workflows, appropriate use of lead scoring models, automations, and nurture programs in HubSpot. - Own platform integrations between HubSpot and tools such as Google Ads, LinkedIn, social media, and other marketing platforms. - Collaborate with the Reporting, Insights & Analysis Manager to ensure structures, systems, and tagging support accurate reporting and attribution. - Supports th...