SEO/ AEO Manager

Job description

The Role As the SEO & AEO Specialist, you own Aiven’s discoverability in the age of generative AI. You are a modern search strategist who understands that search has evolved into a complex ecosystem of Generative AI, LLM citations and traditional search. Your mission is to ensure Aiven is the primary source of truth for both traditional search engines (Google/Bing) and AI answer engines (Germini, ChatGPT, Perplexity, Claude). You are a high-velocity, technical marketer with a growth-hacker mindset who understands the mechanics of traditional search models as well as how LLMs and Search Generative Experiences (SGE) crawl, index and cite source material. Key Responsibilities: - Generative AI & LLM Optimization (AEO): Execute specific technical strategies to ensure Aiven is cited as the primary authority in AI-generated answers. This includes managing llms.txt and robots.txt for AI crawlers and optimizing technical content for Retrieval-Augmented Generation (RAG) workflows. - Technical Search Engine Optimization: Own the traditional SEO roadmap, focusing on site architecture, high-speed JavaScript rendering, and Core Web Vitals. You ensure Aiven ranks #1 for high-intent technical quer...