Country Development Team Lead

Job description

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match! Your territory: As the Lead of our Country Development team, you will: Lead, mentor and develop a cross-cultural team of 6 employees, fostering a culture of high performance, accountability and continuous learning Develop and execute comprehensive, data-driven marketing and business strategies across 11 countries to achieve ambitious targets and accelerate regional growth Ensure efficient spend allocation across channels with a full-funnel approach to marketing performance, using robust measurement frameworks to continuously track, evaluate and optimize KPIs Oversee creative production, analysis and optimization to ensure maximum impact across varied media landscapes, maintaining a deep understanding of the full customer funnel Guide content and marketing localization strategies (especially influencer marketing) so campaigns and product launches are authentically adapted to local needs...