Digital Marketing Specialist

Job description

Description The Marketing & Communications function develops and executes unified marketing, communications, and design strategies that strengthen AD’s brand and support engagement with independent distributor members, manufacturer supplier partners, associates, and other key stakeholders. Through these efforts, the team helps advance AD’s shared mission to help members grow and prosper. The Digital Marketing Specialist supports the execution and improvement of AD’s marketing technology, analytics, and digital platforms. This role focuses on managing tools, supporting key initiatives, and providing insights that help the team better understand performance and make informed decisions. Primary Responsibilities: - Manage and optimize marketing technology tools, including email marketing platforms, social media tools, and other digital systems. - Support CRM enablement for marketing initiatives. - Manage our email marketing platform and support initiatives to enhance our email marketing efforts including automated campaigns, subscription preference centers, and more. - Manage and support survey tools (e.g., Qualtrics) and evaluate opportunities to expand use of survey tools across addi...