Private Brand Product Manager- Consumer Products

Job description

Private Brand Product Manager - Consumer Products Duties and Responsibilities: Strategic Innovation & Product Roadmap: Advanced Analytics, Performance Optimization & Continuous Improvement Business Strategy, Commercial Execution & Category Alignment - Translate the Private Brands vision into a strategically sequenced pipeline of new products, renovation initiatives, and platform expansions tailored to convenience shopper missions. - Use consumer insights, trip drivers, and market/channel trends to identify high‑potential whitespace opportunities and develop analytically grounded business cases. - Deliver compelling, data‑supported product and portfolio strategies to senior leadership to secure alignment, resources, and cross-functional commitment. - Define, track, and socialize robust KPI frameworks including sales velocity, gross profit return on investment (GPROI), penetration, price perception, and market share. - Use analytics tools (Excel, Power BI, syndicated data sources, panel data) to evaluate item‑ and platform‑level performance, diagnose gaps, and recommend actionable enhancements. - Develop scenario analyses to guide assortment, pricing, and positioning decisions. - Bui...