Paid Search Specialist

Job description

Role & Responsibilities In this role, you’ll manage and optimize search programs for some of the world’s leading B2B SaaS companies. Here you'll have the opportunity to test new strategies, experiment within platforms, and continuously improve campaign performance. We’re looking for someone who enjoys digging into campaign data, challenging assumptions, and pushing platforms to perform better. This role is ideal for a specialist who views paid search as a craft and is motivated to deliver measurable results for clients. Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,500-$80,000 CAD/year, depending upon relevant skills and experience, as part of a complete, competitive package. With expertise across platforms like Google Search, Display, Discovery, YouTube, and Microsoft Ads, you'll drive impactful paid search advertising initiatives. The Technical Stuff You’re Really Good At What You Prioritize When Working In Teams - Campaign strategy & planning. You develop paid search strategies based on client goals and needs, audience research, and competitive analysis. - Ad &...