Managing Director, Data Strategy, Audience Intelligence & Paid Media

Job description

Ankura is a team of excellence founded on innovation and growth. Role Overview: Ankura is looking for a senior data and audience intelligence leader to build out its audience strategy capability within the Public Affairs and Strategic Communications practice. This is not a role for just a digital operator. We want someone who thinks in data first, someone who understands how third-party datasets are built, modeled, licensed, and evaluated, and who has used that knowledge to run major campaigns across paid media, advocacy, and public affairs. The right person will be both a practitioner and a builder. They will run high-stakes campaigns while also helping shape the data infrastructure, vendor relationships, and methodological standards that will set Ankura apart. They will also play a real role in evaluating potential acquisitions as we grow this practice. Data & Audience Intelligence: This is the core of what makes this role different. We need someone who does not just use data products but understands how they are made. That understanding is what leads to better client decisions and smarter investments in the tools and partnerships Ankura builds on. Third-Party Data Evaluation and...