VP, Demand Generation

Job description

THE OPPORTUNITY: This existing vacancy is open to candidates that reside in the United States. Reporting to the Chief Marketing Officer, the Vice President, Demand Generation is responsible for architecting and driving VelocityEHS’s demand generation strategy to achieve measurable pipeline and revenue growth. Your primary responsibility will be to design and execute scalable, data-driven marketing initiatives that fuel mid-market and enterprise success while fostering alignment between marketing and sales. You will lead a high-performing team, optimize lead management processes, and instill a culture of accountability and continuous improvement. By leveraging advanced tools and analytics, you will ensure the organization harnesses the full potential of modern demand generation strategies. In addition, you will collaborate closely with cross-functional teams to align VelocityEHS’s marketing efforts with its broader growth objectives. Primary Duties and Responsibilities: - Develop and execute a scalable demand generation strategy focused on mid-market and enterprise segments, optimizing channels like SEM, webinars, and content marketing. - Assess, structure, and lead a team of market...