Divisional Marketing Manager

Job description

About The Role The Divisional Marketing Manager leads strategic marketing initiatives for communities within an operational division, driving long-term planning, brand alignment, and high-impact execution. As a bridge between corporate marketing and regional operations, this role develops comprehensive marketing strategies, evaluates campaign performance, and refines initiatives based on market conditions and business goals. The Divisional Marketing Manager provides critical insights and leadership to Sales and divisional leadership teams, ensures alignment with company-wide marketing objectives, and oversees tactical implementation by supporting specialists or vendors. What You’ll Do: - Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with the RMD, business goals and sales forecasts. - Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health. - Maintain cadence of regular community site visits. - Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership...