Senior Manager, Digital & Automation Marketing

Job description

About Helix At Helix, our mission is to help everyone improve their lives through DNA. We're transforming healthcare by making genomics a standard of care and partnering with health systems and life science companies to accelerate the integration of genomic data into clinical practice. This role offers an exciting opportunity to shape the future of precision medicine and make a significant impact on healthcare delivery. Role Overview We’re seeking a hands-on, AI-fluent, data-driven professional to set up, manage, and optimize Helix campaigns and digital positioning. You’ll focus on operational excellence: executing campaigns across digital platforms and touchpoints; ensuring seamless CRM integration; measuring performance; and advising the marketing & sales teams on refining messaging for Helix’s target audiences and ideal customer profiles (ICPs) based on insights & analytics. Key Responsibilities Omnichannel Campaign Execution: - Campaign Management: Set up, launch, and manage campaigns across owned, earned, paid, and social channels—primarily Sanity, LinkedIn, and X. - Platform Operations: Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delive...