Manager, Measurement and Analytics

Job description

Location: Washington,District of Columbia,United States Summary: The Manager, Measurement and Analytics leads the development and implementation of a unified measurement strategy for U.S. Travel’s marketing, communications and digital initiatives. The Manager ensures that data and insights inform strategic decisions, improve audience engagement and demonstrate measurable value across the association. By translating performance data into actionable insights, this role strengthens U.S. Travel’s ability to plan smarter, communicate impact more effectively and continuously optimize results across all channels. Responsibilities: · Develop and manage a comprehensive measurement framework that connects marketing, communications and digital performance to organizational goals. · Establish and monitor key performance indicators (KPIs) across campaigns, channels (e.g., website, email), and audience segments, including engagement, conversion, retention, and brand health metrics, to measure effectiveness and validate campaign strategies. · Build dashboards and visualizations that deliver timely, accessible insights for Marketing and Digital, cross-functional teams and executive reporting. · An...