Senior Product Marketing Specialist

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. Major Responsibilities: Product Commercialization & Asset Execution: - Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios - Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media) - Ensure materials are accurate, market‑ready, and aligned to product positioning and launch priorities Event‑Driven Storytelling & Market Visibility: Tactical Execution & Shared Services Coordination - Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership - Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and...