Sr. Manager, CRM Marketing

Job description

Position Overview The Guitar Center Company is seeking a bold, technically fluent, and strategic Sr. Manager CRM Marketing to lead the next chapter of lifecycle marketing across Guitar Center and Musician’s Friend. This is a strategic leadership role at the center of a rapidly evolving CRM organization—where innovation, personalization, and intelligent automation drive the future of customer engagement. Reporting to the Sr. Director of CRM , this leader will oversee a large team responsible for designing and delivering customer-centric email and SMS marketing programs. You’ll champion the shift from traditional batch messaging to scalable, real-time, data-driven journeys powered by Salesforce Marketing Cloud (SFMC) , while partnering closely with our CRM Solutions Architect and Customer Data team to bring disruptive, AI-enabled experiences to life. This is a rare opportunity for a marketing leader who thrives at the intersection of campaign execution, automation architecture, and creative solutioning —and who’s passionate about building CRM that truly speaks to the musician. Key Responsibilities: - Lead email & SMS marketing strategy & daily operations of the CRM marketing team—ens...