Entertainment Marketing Executive

Job description

OVERVIEW: This global role sits within the Partnerships team and exists to execute Gymshark’s Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content. You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencer, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life. WHAT YOU'LL BE DOING: Strategy & Execution - Support the execution of Gymshark’s Entertainment Marketing strategy, including: - Paid and organic celebrity & talent partnerships - Influencer activations - Cultural and brand-led activations - Agency management - Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives. - Execute strategic campaigns, ensuring all...