Director, Performance Media

Job description

DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to make people feel larger than they did before. Larger in confidence. Larger in clarity. Larger in consequence. We believe the most precious gift of making people (ours, our client’s, and our client’s customers) feel like they matter. Medium Giant is Hearst’s integrated creative marketing agency — a fusion of storytelling, strategy, and scale. We combine the reach and rigor of Hearst’s audience intelligence and media ecosystem with the resonance of Medium Giant’s modern, agile approach to brand storytelling. Together, we deliver storytelling at scale — connecting brands to audiences through data-driven, insight-led creative that performs. As we embark on this new phase of our journey, Medium Giant is seeking a highly strategic Director of Performance Media to lead delivery of our paid efforts for our clients. Key Responsibilities: Campaign Execution and Optimization: - Oversee the activation and optimization of digital media campaigns across paid search, paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms. - Drive strategy for campaign setup, pacing...