Strategic Insights Manager
CI Financial · Toronto, Ontario, CA
At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful wo...
Job description
At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so. The Marketing Strategic Insights Manager will report to the Senior Manager, Strategic Insights taking the lead on planning, measuring, and reporting on CI Financials’ key initiatives across all lines of businesses. This includes supporting Marketing tactics by ensuring proper tagging, tracking, and reporting are in place. The right candidate must have experience evaluating the performance of various digital tactics against industry standards and historic metrics to provide actionable insights. This role will require strong understanding of digital channels and data analysis best practices. WHAT YOU WILL DO: Analytics: - Lead digital analytics initiatives across all business units within CI. - Build a roadmap for digital analytics insights evolution and top priorities. - Create executive summaries and specialized reports/dashboards for all lin...