Director, Newsletter Strategy

Job description

Job Description Boston Globe Media has a rich portfolio of newsletter products across multiple newsrooms, in particular Boston.com , Boston Magazine, Globe Opinion, and STAT. This newly created role will lead the vision, strategy, and optimize performance of these brands’ newsletter portfolio in partnership with editorial leads. The role sets portfolio strategy, establishes data-driven operating norms, and leads cross functional thinking to launch, grow, optimize newsletters across brands. For The Boston Globe, this leader will provide targeted support and cross functional assistance, ensuring that the Globe newsletter team is well connected to other BGMP brands, and equally supported by teams outside the newsroom that are responsible for newsletter growth across brands. This is a leadership role focused on direction, standards, growth and accountability. There is a focus on advising and strategizing, to provide direction and consultancy to internal editorial groups sending newsletter products, and troubleshooting when needed. Responsibilities: 1) Portfolio Strategy & Growth 2) Audience Growth & Acquisition 3) Measurement & Experimentation 4) Cross-Functional Leadership and Partner...