Sr. Manager, Trade Marketing C&G

Job description

Company Description As the Senior Manager of Trade Marketing, you will lead the strategic vision and execution of Red Bull North America’s trade marketing efforts across the Convenience and Gas segment. You will be responsible for developing and implementing innovative, insight-driven retail marketing strategies that enhance brand visibility, increase shopper engagement, and drive commercial performance at scale. In this role, you will work closely with Sales, Brand Marketing, Shopper Insights, Category Management, Distribution, Operations, and agency partners to conceive, develop, and deliver trade marketing plans, integrated point-of-sale (POS) solutions, and scalable merchandising programs tailored to the specific dynamics of each channel. Your ability to translate shopper and channel insights into compelling in-store experiences will be critical to winning at retail and reinforcing Red Bull’s premium positioning, outperforming competitors, and presenting the brand as the category leader. You will act as a strategic thought partner to senior Sales and Distribution leadership, playing a key role in aligning national initiatives with account-specific plans. As the subject matter e...