Director Consumer Insights

Job description

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! Magic: The Gathering is the world’s premier trading card game, with a global community of players, collectors, and fans spanning tabletop and digital experiences. We are seeking a Director of Consumer Insights to serve as a strategic leader and voice of the player within the Magic ecosystem. Embedded within the Magic Product Strategy team, this role is responsible for shaping product, play, and franchise decisions through a deep understanding of players, collectors, and the evolving trading card game landscape. The Director will lead a team of insights professionals and own the end-to-end insights agenda across Magic’s portfolio, influencing everything from set design, product design, and packaging to marketing, organized play, and long-term franchise strategy. This role partners closely with Product Strategy, Business and Economics Strategy, Game and Creative Design, Packaging, Mark...