Brand Manager BTP

Job description

Job Description Brand Manager – Heinz Frito and Base Tomato Products Heinz is the No. 1 global brand at Kraft Heinz – and our base tomato products are one of the fastest ‑ growing parts of the Benelux business growing penetration to 2 6.6 % (+ 7.3 ppts in 3 years) . The next phase of growth will not come from doing more of the same. It requires sharper strategy choices, bolder brand building, and clearer understanding of how consumer habits are changing. The primary objective of this role is to grow Heinz Frito penetration and deliver total Base Tomato Products (BTP) value growth in 2026 across the Netherlands and Belgium. That is why we are looking for a Brand Manager who is ready to take full ownership of the Heinz Frito & Base Tomato portfolio in the Benelux and shape its next chapter. If you enjoy working in a high ‑ paced environment where ownership, accountability, and impact truly matter, this role is for you. The role: As Brand Manager Heinz Frito and Base Tomato Products, you will own the end ‑ to ‑ end brand agenda for your portfolio within the Benelux business unit, one of the largest BUs within our EPDM region (Europe & Pacific Developed Markets). You’ll be working in a...