Senior Manager, Consumer Insights
Smartly.io · New York City, New York, US
This role focuses on building a deep understanding of consumers and translating that into insights that shape marketing, product, and creative decisions. You...
Job description
This role focuses on building a deep understanding of consumers and translating that into insights that shape marketing, product, and creative decisions. You will work closely with cross-functional teams to define the right questions, design research, and turn findings into clear narratives that drive action. Your work will directly influence how Smartly and our customers connect with audiences. What You Will Do: - Lead end-to-end consumer research across qualitative and quantitative methods, from problem definition to insight delivery - Partner with marketing, product, and customer-facing teams to identify key business questions and shape research agendas - Translate complex data and research findings into clear, compelling stories that influence decision-making - Design and execute studies such as brand tracking, creative testing, audience segmentation, and industry thought leadership - Synthesize multiple data sources (research, platform data, market trends) into cohesive insights - Advocate for the voice of the consumer in strategic planning and day-to-day decisions - Build scalable research frameworks and best practices that improve how insights are generated and used across t...