Senior Social Media Manager

Job description

Job Description We are recruiting for a Senior Social Media Manager (Organic) to drive impactful, insight‑led social content and build stronger connections with our D2C audience. The Senior Social Media Manager (Organic) will lead the strategic planning and delivery of AJ Bell’s D2C organic social media presence across key platforms including Meta, TikTok and LinkedIn. This role will define AJ Bell’s approach to social media, delivering content that is engaging, credible and compliant, and that builds long-term trust with our audience. The role will shape how our "Feel Good Investing" promise is delivered to our customers through social media and directly contribute to our brand awareness and consideration objectives. What you’ll be doing: Strategy & Planning: - Develop, own and evolve the social media strategy to align with our brand and business objectives. - Oversight of social media across the group - Define channel roles (e.g. education, community, advocacy) within a regulated investment environment. - Define how we will measure success and provide reporting to the business. - Work with insights/data teams to connect social performance to business KPIs - Drive measurable impac...