Senior Director, Integrated & Lifecycle Marketing

Job description

Ibotta is seeking a Senior Director of Integrated & Lifecycle Marketing to own the full consumer journey from the moment someone downloads the app to becoming a deeply loyal Saver. This is a high-impact, high-visibility leadership role where you'll shape how millions of price-conscious shoppers engage with Ibotta every day. You'll lead the strategy behind our biggest tentpole campaigns, build the lifecycle engine that drives retention and CLV, and partner closely with Product, Engineering, and our brand partners to push what's possible. This role demands equal parts creative vision and analytical rigor. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. What you will be doing: Integrated Campaigns & Client Activation Define and execute the strategy for major tentpole moments (Black Friday, Thanksgiving, seasonal peaks), turning cash back offers into must-engage experiences for Savers Lead complex co-branded activations with brand partners, seamlessly w...