Senior Meta Ads Specialist

Job description

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. Meta is one of Groupon's largest performance channels, running large-scale Dynamic Product Ads across a complex deal catalog. We've recently raised our profitability bar and now we're pushing the channel harder into acquisition. This role owns Meta on the DPA side: catalog structure, prospecting strategy, creative testing, and the AI workflows that make all of it scale across a high-volume deal inventory. Who you'll work with You'll report into the Display Lead (currently being hired) and, until that role is filled, directly into Jakub, Head of Global Performance Marketing. The Display team sits inside the broader SEM and Display org, with engineering and data teams supporting the channel. Expect speed over comfort, business cases that get funde...