DIRECTOR OF EARNED MEDIA AND EXTERNAL COMMUNICATIONS

Job description

Reporting to the Senior Director of Communications, the Director of Earned Media and External Communications advances Ithaca College’s reputation through proactive, opportunity-driven storytelling across traditional, digital, and emerging media channels. This role focuses primarily on identifying and cultivating opportunities to share the college’s stories, expertise, and impact, while providing secondary support to the Senior Director of Communications on crisis communications, internal communications, and risk management. Serving as the first point of contact for media inquiries, the Director builds and sustains relationships with journalists, content creators, influencers, podcasters, and emerging media platforms. The role requires strong editorial judgment, exceptional attention to detail, and fluency across today’s evolving media ecosystem. Key Responsibilities: - Proactively identify and pursue opportunities to advance Ithaca College’s reputation through strategic storytelling across traditional, digital, and emerging media channels. - Serve as the primary point of contact for incoming media inquiries, exercising strong judgment, responsiveness, and attention to detail. - Dev...