Senior Manager, Strategy & Operations, SLG Digital Marketing

Job description

We are looking for a high-impact strategist to help optimize the marketing engine that powers our growth. You will be the thought partner to the BDRs and marketing teams to optimize our inbound funnel. In close partnership with Demand Generation, Marketing Operations, Revenue Operations, and other business analysts, you will ensure BDRs have the right tools, processes, playbooks, systems and insights that turn demand into revenue. You will ensure our strategy and execution drive efficiency and velocity needed for our sales and marketing funnel. What You’ll Do: 1. Infrastructure 2. BDR Playbook Design & Execution 3. Lifecycle & Warm Outbound Strategy 4. Strategic Funnel Architecture 4. Capacity & Resource Planning - Unified Data Logic: Work closely with Marketing Ops and Revenue Ops to ensure data hygiene and attribution models remain consistent across territories, while advocating for the specific nuances of our inbound BDR motion. - Collaborative Roadmap: Influence the global BDR roadmap, ensuring optimizations to the Lead-to-SQO-to-VO conversion rates are prioritized and executed. - Cross-Functional Partnership: Partner closely with the Marketing Ops, and RevOps and Business Syst...