Managing Director Brand Strategy

Job description

Department: Marketing Our Company Promise: We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Job Description: The Managing Director Brand Strategy Leads the development and evolution of Southwest’s enterprise brand strategy, shaping how the brand is expressed across all Customer touchpoints. They’ll define the long ‑ term brand vision, positioning, and strategic direction while ensuring alignment with go ‑ to ‑ market strategies, customer experience, and business priorities. They’ll establish and own the enterprise brand platform, including brand purpose, activation, campaigns, metrics, and governance, creating consistency and clarity across the organization. The Managing Director, Brand Strategy serves as a strategic partner to executive Leadership, driving brand differentiation, supporting Customer growth, and contributing to long ‑...