Lead Marketing Demand Management Specialist

Job description

Overview The Lead Demand Management Specialist is responsible for owning the end-to-end pipeline operating system across all sources (MKTG SDR Sales Partner) for a given vertical or geography. This position diagnoses pipeline gaps by source stage segment/solution and drive cross-functional completion with Programs Field/ABM SDR Sales Alliances PMM and RevOps. The Demand Management Specialist is responsible for connecting marketing campaigns intent data buyer journey insights sales plays and sales engagement motions into an integrated calendar of programs that accelerate new pipeline creation and pipeline progression. Responsibilities: - Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions. - Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage. - Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation. - Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps. - Manage recurring op...