Senior Director, Go-To-Market & Campaigns, Pfizer Brand

Job description

ROLE SUMMARY: The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. The Senior Director, Go-to-Market and Brand Campaigns is a senior leader who plays a critical role in shaping and executing Pfizer’s most strategic brand and commercial initiatives. This position operates at the intersection of enterprise brand strategy, commercial go-to-market planning, and global campaign execution. It is focused on driving visibility, engagement, and business impact across diverse audiences and therapeutic areas. This role is the cornerstone of our enterprise marketing engine. It is responsible for driving the vision, strategy, and execution of campaigns that shape public perception, deepen stakeholder trust, and accelerate business growth across global markets. This visionary leader will work closely with U.S. Business Presidents and their leadership teams to deliver measurable business impact for the Pfizer Brand and Oncology therapeutic areas . They will lead the launch of programs, platforms, and campaigns that engage millions of people. As an executive steward of the Pfizer brand, the...